We all have been exposed to the term "thought leadership." It is often used in popular press to describe visionary authors / speakers, leading scientists and subject gurus. Therefore, we tend to attribute thought leadership to a single person.
However, in technology sector this term is also applied to leading companies, even those that are smaller, but dominating a specific market niche. Their market and technology leadership is always preceded by thought leadership. In other words, the market and technology leadership is the result of thought leadership.
The external manifestations of thought leadership in leading technology companies are growing revenue and profits, increasing market share, superior products or services, high company profile, reputable brand, satisfied customers and motivated employees.
Those leading companies also seem to anticipate market trends better, pre-empty competitive moves, foresee changes in customer behaviour, develop good products faster and adjust to market changes much quicker.
Using system designer's terminology, we can say that they are "designed" better than competitors in order to perform their primary function. The primary function is to define, develop, market, sell and support their superior products and services in order to satisfy ever changing needs of their customers.
Leading technology companies consistently assure proper alignment and effective execution to constantly improve business results and market competitiveness.
What leading companies actually do to achieve thought leadership?
Market Research Programs
Competitive Intelligence Programs
Technology Intelligence Programs
New Product Development Process: Constant Improvements
Business Processes and Business Models Refinements
Ongoing Customer Focus and Customer Needs Analysis
Innovation is Embedded into Company Culture