We work with our clients to provide them with value-added strategies, programs, products, processes, concepts and frameworks.
Our consulting offer covers 4 major areas: Strategic Marketing, Product Management, Go-to-Market Strategies and Business Transformations.
Typical consulting deliverables from AlignTro Group's are listed below by major area of focus.
Marketing Audits: Scope agreed with a client
Positioning and Messaging Strategy
Market Research: Trends, Segments, Sizing and Maturity Analysis
Market Research: Customer Needs Analysis
Competitive Intelligence and Competitive Positioning
Market Evolution Model: The Ultimate Sales Tool and Encapsulation of Market Trends
Product Plans: Feature Set, Pricing, Product Structures, Naming Conventions, Competitive Positioning, Key Product Messages and Features /Customer Benefits.
New Product Concepts: Definition, Feature Set and Validation
New Product Development (NPD) Process: Refinements and Implementation
Product Roadmaps Development
Product Portfolio Management: Trade-offs and Strategies
Technology Core Competencies (Definition, Assessment, Migration Paths)
Technology Platform Architecture: Assessment, Performance, Scalability, etc.
Go-To-Market Programs: Evaluation, Alignment and Execution
Sales Force Enablement: Tools, Templates, Demos, etc.
Sales Tools: Review and Development
VARs and SIs Programs: Design and Implementation
Large OEMs: Programs Design and Implementation
Strategic Plan Development (3-year +) including Strategic Imperatives
Business Development Plans
Business Models: Analysis and Re-Design
Corporate Business Processes: Review and Assessment
Mergers and Acquisitions (M&A): Analysis and Investigation
The final deliverables are provided to our clients in the form of reports, assessments, audits, discussion papers, spreadsheets with financial models and projections, and/or "boardroom-ready" PowerPoint presentations including conceptual slides and speaker notes. Additionally, we could provide our clients with project and meeting notes and a library of source materials on CDs, if required. To see free samples of our work click here.