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Consulting Offer
 

We work with our clients to provide them with value-added strategies, programs, products, processes, concepts and frameworks.

Our consulting offer covers 4 major areas: Strategic Marketing, Product Management, Go-to-Market Strategies and Business Transformations.

 

Typical consulting deliverables from AlignTro Group's are listed below by major area of focus.

 

 

Strategic Marketing 


 

Marketing Audits: Scope agreed with a client

 

Marketing Plans

 

Positioning and Messaging Strategy

 

Market Research: Trends, Segments, Sizing and Maturity Analysis
 

Market Research: Customer Needs Analysis  
 

Competitive Intelligence and Competitive Positioning

 

Competitors' Analysis
 

Market Evolution Model: The Ultimate Sales Tool and Encapsulation of Market Trends

 

  

Product Management



Product Plans: Feature Set, Pricing, Product Structures, Naming Conventions, Competitive Positioning, Key Product Messages and Features /Customer Benefits. 

 

New Product Concepts: Definition, Feature Set and Validation 

New Product Development (NPD) Process: Refinements and Implementation 

Product Roadmaps Development 

Product Portfolio Management: Trade-offs and Strategies

Technology Core Competencies  (Definition, Assessment, Migration Paths)

Technology Platform Architecture: Assessment, Performance, Scalability, etc.

 


Go-to-Market Strategies:

 

 

Go-To-Market Programs: Evaluation, Alignment and Execution

 

Sales Plan
 

Sales Force Enablement:  Tools, Templates, Demos, etc. 
 

Sales Tools: Review and Development  
 

VARs and SIs Programs: Design and Implementation
 

Large OEMs:  Programs Design and Implementation  
 

 

Business Transformations:
 

Strategic Plan Development (3-year +)  including Strategic Imperatives

Business Development Plans

Business Models: Analysis and Re-Design

Corporate Business Processes:  Review and Assessment 

 

Mergers and Acquisitions (M&A): Analysis and Investigation


Final Deliverables:

 

The final deliverables are provided to our clients in the form of reports, assessments, audits, discussion papers, spreadsheets with financial models and projections, and/or "boardroom-ready" PowerPoint presentations including conceptual slides and speaker notes. Additionally, we could provide our clients with project and meeting notes and a library of source materials on CDs, if required. To see free samples of our work click here.

 

 

 

 

 

 To understand better why market and technology leadership are always preceded by thought leadership click here! 
 To familirize yourself with our quick assessment methodology  UpStream Alignment <> DownStream Execution click here! 
 
 To review AlignTro Group's top picks among the best books and articles with our comments click here!
 
 
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