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Consulting Offer

We work with our clients to provide them with value-added strategies, programs, products, processes, concepts and frameworks.

Our consulting offer covers 4 major areas: Strategic Marketing, Product Management, Go-to-Market Strategies and Business Transformations.


Typical consulting deliverables from AlignTro Group's are listed below by major area of focus.



Strategic Marketing 


Marketing Audits: Scope agreed with a client


Marketing Plans


Positioning and Messaging Strategy


Market Research: Trends, Segments, Sizing and Maturity Analysis

Market Research: Customer Needs Analysis  

Competitive Intelligence and Competitive Positioning


Competitors' Analysis

Market Evolution Model: The Ultimate Sales Tool and Encapsulation of Market Trends



Product Management

Product Plans: Feature Set, Pricing, Product Structures, Naming Conventions, Competitive Positioning, Key Product Messages and Features /Customer Benefits. 


New Product Concepts: Definition, Feature Set and Validation 

New Product Development (NPD) Process: Refinements and Implementation 

Product Roadmaps Development 

Product Portfolio Management: Trade-offs and Strategies

Technology Core Competencies  (Definition, Assessment, Migration Paths)

Technology Platform Architecture: Assessment, Performance, Scalability, etc.


Go-to-Market Strategies:



Go-To-Market Programs: Evaluation, Alignment and Execution


Sales Plan

Sales Force Enablement:  Tools, Templates, Demos, etc. 

Sales Tools: Review and Development  

VARs and SIs Programs: Design and Implementation

Large OEMs:  Programs Design and Implementation  


Business Transformations:

Strategic Plan Development (3-year +)  including Strategic Imperatives

Business Development Plans

Business Models: Analysis and Re-Design

Corporate Business Processes:  Review and Assessment 


Mergers and Acquisitions (M&A): Analysis and Investigation

Final Deliverables:


The final deliverables are provided to our clients in the form of reports, assessments, audits, discussion papers, spreadsheets with financial models and projections, and/or "boardroom-ready" PowerPoint presentations including conceptual slides and speaker notes. Additionally, we could provide our clients with project and meeting notes and a library of source materials on CDs, if required. To see free samples of our work click here.






 To understand better why market and technology leadership are always preceded by thought leadership click here! 
 To familirize yourself with our quick assessment methodology  UpStream Alignment <> DownStream Execution click here! 
 To review AlignTro Group's top picks among the best books and articles with our comments click here!
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